MOMS MAGIC COOKING

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MOMS MAGIC COOKING

Samiksha Aggarwal, Admin of Moms Magic Cooking Samiksha, Facebook group admin

Samiksha has always been passionate about cooking, and she loved to watch cooking videos on Facebook. One fine day, Apeksha Haldia, the admin of Zayka ka Tadka (a popular food group Samiksha was a part of), reached out to her and encouraged her to showcase her cooking skills by going live in that community. Little did she know, it was the beginning of Samiksha’s journey to becoming a community entrepreneur. And most of all, pursue her passion for cooking, just like her late mum had dreamt for her. In 2018, Samiksha created her own Facebook page and group. Till date, her group has been female-only, where only vegetarian recipes are shared. A lot of celebrity chefs, professional chefs, and home chefs are a part of her group. Members share their recipes, concerns and continuously learn from each other. Samiksha organizes live cooking contests from time to time and rewards the winners. The home chefs do not only get to showcase their skills but also get much-deserved recognition.

Once, she announced ‘Desh ka Gaurav’, a live cooking contest with 3-4 celebrity chefs. Several members refused to participate, telling they felt nervous and that their family won’t allow it. “One of the participants took part from her storeroom and didn’t reveal her identity. She won the first prize. A month later, she called to thank me and shared that her husband opened a new bakery for her,” smiles Samiksha. “It is things like these that make it all worth it,” she adds. Samiksha has organized various offline contests and conducts cooking masterclasses, workshops for members from time to time. She allows members to advertise their products/services in return for a nominal cost (earlier, it was free). Lastly, Samiksha is grateful to all brands who trusted on us Till now, she has worked with hundreds of brands like Dettol, Dhampure, ITC Masterchef, Reliance Fresh, to name a few